top of page

Industry Cloud Starter Pack

Updated: Aug 31, 2023

In this post, we'll share the Industry Cloud overview that was presented at YeurDreamin 2023, and resources to learn more.

We've all heard the buzz around Salesforce Industries, but just what is it? In this session presented at YeurDreamin' 2023 in Brussels, Belgium, we learned what is Salesforce Industries, what different components typically make up a Salesforce Industry Cloud, as well as a quick overview of all of the different Industry Clouds that are generally available today.

Check out the slides:

Download PDF • 6.22MB


For most of us, when we think of Salesforce, we think of Sales Cloud, Service Cloud, and the Salesforce Platform. What makes up Sales or Service Cloud?

If we think of Sales or Service Cloud as a layer cake, we can break them down into the layers or components that make them up.

At the bottom, we have the Salesforce Platform with great core functionality like Custom Fields, Objects, Apex, Validation Rules, and more. Then, we have Flow - a powerful automation tool, and while this is indeed part of the Salesforce platform, we'll see in a moment why we're calling it out separately here. Next, we have the Data Model: this consists of Accounts and Contacts representing our customers, Opportunities representing our sales deals, and Cases representing our support issues. Fourth, we have functional modules - "apps" or pieces of apps - things like Opportunity Management, OmniChannel, and more - that directly address business problems. Finally, we have add-on products like Sales Engagement, Service Cloud Voice, and much more.

Sales and Service Cloud are horizontal products - they don't address a particular industry vertical and can be used across all industries, but will need to be configured and customized to address the needs of each customer's specific industry. Until recently, there were no first party vertical solutions from Salesforce.

Salesforce Industries

Enter Salesforce Industries. Salesforce Industries is a set of 13 or 14 different Industry Clouds (depending on how you count), each addressing a different industry vertical.

What makes up an Industry Cloud? At the bottom, we build off of the Salesforce Platform, often with managed packages, although more Industry Clouds and functionalities within Industry Clouds are being migrated into the Salesforce (core) Platform, such as Standard Digital Commerce in Communications Cloud. Then, we have OmniStudio, which is available in most, but not all Industry Clouds. OmniStudio is an automation suite, similar to Flow, but much more powerful - check out our TrailblazerDX 2023 presentation on OmniStudio to learn more. Then, we extend the horizontal Sales and Service Cloud data models with industry-specific data models - such as Billing Accounts and Service Accounts in Communications Cloud. Fourth, we have functional modules, things like Industries CPQ, Industries OM, Enterprise Sales Management, and much more. Finally, we have add-ons and integrations with other Salesforce products, such as B2B Self Service and B2C Self Service Portals via Experience Cloud in Communications Cloud.

Interested to learn more about the other Industry Clouds? Check out the slides:

Download PDF • 6.22MB

272 views0 comments


bottom of page