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Communications, Media, and Energy Clouds, Omnistudio, Industries CPQ & OM – Summer ’25 (256) Release Notes Highlights

  • Writer: Luca Belligoli
    Luca Belligoli
  • Aug 25
  • 8 min read
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The Summer ’25 (256) release notes are live and we’re excited to share our highlights on the latest and greatest for Communications, Media, and Energy & Utilities Salesforce Industry Clouds, including Omnistudio, Document Generation, Business Rules Engine (BRE), Industries CPQ, and Industries OM.



Key Highlights


Agentforce for Communications Billing Resolution


Salesforce is bringing the power of Agentforce to Communications Cloud, making billing questions and disputes easier than ever to handle. With Billing Resolution in Agentforce, you can quickly check customer balances, review payment history, explain charges, and manage disputes, all faster and more accurately. Plus, it integrates seamlessly with external billing systems to keep everything connected and streamlined.


Learn more about Billing Resolution here.


Advertising Sales Management on Salesforce Platform is GA


Starting June 2025, Advertising Sales Management on Salesforce Platform application makes a big move to the Salesforce Core Platform, leaving behind its old managed package setup. This shift means a more seamless experience, better performance, and tighter integration with everything else you’re running on Salesforce.


If you’re still running Advertising Sales Management on Managed Package or planning to start an implementation there, here’s what it means for you. ASM on Managed Package is a purpose-built solution that lets publishers launch an ad-sales-ready setup right inside Salesforce, then customize it to match their unique sales processes. It’s designed to give you a faster start, with industry-specific tools already baked in, so you can focus on tailoring the system to your business rather than building from scratch.


That said, it’s not yet clear what the migration path from the managed package to the new standard platform will look like - and most likely, it’ll require a completely fresh implementation. This is definitely something to keep in mind as you plan your roadmap.


If you’re curious about everything the new Advertising Sales Management application has to offer, from performance improvements to deeper Salesforce integration, check out the full update details here.


Bring OmniScripts to Your Experience Cloud LWR Sites


OmniScripts are now embeddable directly into Lightning Web Runtime (LWR) sites. The result? Fast, scalable, script-driven user experiences with the dynamic logic you rely on. No more embedding scripts in page fragments, this is seamless.


Why it matters: Users benefit from rich, guided interactions within your core site framework—elegant and efficient.


Learn more here.


Industries CPQ



Standard Cart-Based APIs - Support for the Offer Specification feature


The Standard Cart-Based APIs now support usage of the Offer Specification feature. This update fills a long-standing gap in the Standard Cart APIs, bringing them in line with last year’s Offer Specification support for Standard Digital Commerce APIs - a big win for teams working toward full TM Forum SID compliance. Read more here.


Standard Cart-Based APIs & Digital Commerce APIs - Support for the Product Versioning feature


The Standard Cart-Based & Standard Digital Commerce APIs now support usage of the Product Versioning feature. Product Versioning lets you update and track changes to existing offers without disrupting your business. Sales teams can support evolving customer needs, roll out modifications quickly, and deploy updates seamlessly, helping you stay responsive in fast-moving markets. Read more here.


Other Industries CPQ Items



Industries Order Management (OM)


There are no release notes for Industries OM for the Summer ’25 release.


Communications Cloud



Agentforce for Communications Billing Resolution


See Key Highlights above.


Invocable Cart Actions for Agentforce


Thanks to the smooth integration of Standard Cart APIs, Agentforce can now handle quotes and orders, no messy custom coding needed. Agent actions can be set up and trigger them with clear instructions, making everything faster and simpler.


Additional Invocable Actions such as Add/Update Products to Quotes or Orders, Configure QLIs or OLIs attributes, Create Quotes and Orders, Activate Orders and many more, now available with Summer ‘25 release.


If you want to know more on how to leverage Standard Cart APIs through Invocable Actions through Agentforce, learn more here.


ESM: Streamline Attribute Updates in the Working Cart with Real-Time and On-Demand Modes


Finally you can leverage Rapid Attribute Configuration (RAC) in the Enterprise Sales Management App. You can now choose between real-time pricing and validation for instant updates or the on-demand mode for bulk edits with the CPQ Multi-Edit API. To leverage this functionality, Standard Cart Based APIs should be enabled. Learn more here.


ESM: Add Assets Directly to Enterprise Quotes


Now you can add Assets directly from the Enterprise Quote page. In the Quote toolbar a new “Add Assets” button will appear to allow you to run this new functionality. Learn more here.


Other Communications Cloud Items



Media Cloud



Advertising Sales Management on Salesforce Platform


See Key Highlights above.


Agentforce for Media


Salesforce adds additional capabilities to Agentforce for the Media Industry. With the Agentforce for Media add-on, your sales and service teams get guided tools that make everyday tasks quicker and easier. From handling customer requests to closing deals, Agentforce provides step-by-step support.


Ad Proposal Management in Agentforce (Beta), on the other hand, helps teams respond to RFPs in record time — boosting win rates, shortening sales cycles, and freeing up your people to focus on strategy instead of paperwork.


We can see the effort of Salesforce trying to expand Agentforce capabilities with the Industry sector. What to say, we love it!


Learn more about it here.


Other Media Cloud Items



Energy & Utilities Cloud



This Summer ’25 release keeps things simple: improvements focus on Timesheets, labor cost optimization, and the ability to use Data Cloud’s calculated insights to compare monthly consumption details. These targeted updates aim to make workforce management more efficient and give providers clearer visibility into customer usage trends.


Other Energy & Utilities Cloud Items


 

Business Rules Engine (BRE)



Easier testing of Business Rules Engine in sandboxes


Sandboxes now include Business Rules Engine components automatically. This makes it easier to test rules and lookup tables right away without extra setup. Overall, these changes are minor enhancements or fill small gaps, but they make working with the engine smoother and more convenient. Read more here.


We don't have anything particular to call out as these are all minor new features or filling previous minor gaps. Take a look at the items below.


Other Business Rules Engine Items


 

Omnistudio



Build Omnistudio Components Faster with the New Standard Designer


With this release, the Omnistudio Standard Designer becomes the go-to builder for FlexCards, OmniScripts, Integration Procedures, and Data Mappers, all from a single, user-friendly interface. That means less hopping between tools and more time focused on your designs.


Why it matters: It streamlines your authoring process, making you faster and happier.


Explore the full details here.


Omniscript in the new standard designer 
Omniscript in the new standard designer 
Integration Procedure in the new standard designer 
Integration Procedure in the new standard designer 

Automate Complex Tasks with Integration Procedures in Agentforce


Now, OmniStudio Integration Procedures can run natively inside Agentforce. That unlocks a ton of possibilities: your agents can trigger backend logic, call APIs, or string together workflows without jumping through extra hoops.


Why it matters: You get smarter, more connected workflows that bring together intelligent agents and back-end logic - without the glue code.


See how this works here.


Bring OmniScripts to Your Experience Cloud LWR Sites


See Key Highlights above.


Other Omnistudio Items



Omnistudio Document Generation & Vlocity CLM



The major thing to note is the automatic transition to Document Generation 2.0. If you upgrade to the Summer ’25 managed package for Industries Communications, Media, Energy & Utilities (CME), Insurance (INS), Vlocity Government (PS), or OmniStudio, 2.0 is enabled automatically. The main action item is to validate your existing configurations in a sandbox and complete any post-install or post-upgrade steps. If you’re already on 2.0, you can carry on as usual - no further action needed. Read more here.


Other Omnistudio Items


 

Closing Thoughts


Summer ’25 is all about smoother workflows, smarter integrations, and more powerful tools across Salesforce Industries. Whether you’re in Communications, Media, or Energy & Utilities, the release delivers meaningful enhancements, from Agentforce for Comms and Media, to OmniStudio’s new standard designer, Document Generation 2.0, and Business Rules Engine improvements.

 

The focus is clear: make everyday tasks easier, streamline processes, and give us the flexibility to respond faster to customer needs. Some updates are small but impactful quality-of-life improvements, while others, like Advertising Sales Management moving to the Salesforce Platform, hint at bigger changes on the horizon.

 

If you’re planning for Summer ’25, now’s the time to explore new capabilities in sandboxes, validate your configurations, and start thinking about how these enhancements can boost efficiency and customer experience. Salesforce keeps expanding its Industries stack, and this release is another step toward faster, smarter, and more connected workflows across your business.

 

Stay tuned, as we dive deeper into each cloud, there’s plenty to discover, implement, and get excited about!

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